TE Connectivity 5 - 8 years Experience Job Overview The Marketing Automation Specialist will play a key role in supporting the Campaign Management Team by managing and optimizing campaigns to enhance demand generation, lead nurturing, and customer engagement. The successful candidate will demonstrate strong technical proficiency, project management skills, and the ability to collaborate across diverse teams. They will contribute to improving marketing operations by identifying areas for process optimization and supporting marketing automation strategies in a fast-paced environment. Job Responsibilities: Campaign Planning & Execution: Develop and execute email marketing campaigns, including personalization, segmentation, A/B testing, and performance analysis. Implement nurture campaigns to move prospects through the sales funnel and drive conversions. Collaborate with creative teams to ensure consistency in messaging and branding across campaigns. Balance multiple campaign requests ...
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